The Impact Edit

Storytelling that Amplifies Your Mission

How do you get people to care as much about your impact as you do? That depends on what you share—and how you share it.

At The Impact Edit, I help nonprofits and social good organizations and businesses tell the stories that matter: the human stories behind your work, your impact, and your purpose. I translate mission into connection—so people don’t just understand what you do, they feel it.

I create messaging that lets people see, feel, and engage with the good you’re doing. Because when people see the helpers, they connect. And when they connect, they act.

Why Storytelling Matters

Amplify community voices

Centering authentic stories elevates lived experience and ensures the people most affected by the work are seen, heard, and valued.

Show impact through people

Stories make outcomes tangible by highlighting how your work changes real lives—not just metrics on a page.

Build trust through clarity

When the why, how, and intended impact are clear, audiences understand your purpose and trust how change is being made.

Create intentional connection

Strategic storytelling draws supporters, users, donors, and community members closer by helping them see themselves reflected in the mission.

Honor meaningful impact

Highlighting specific moments of change shows how your work shapes individual lives and contributes to something larger.

Let stories travel

From websites and newsletters to social media, video, events, and community programming, stories carry your message across platforms while staying human and consistent.

Engagement drives action

When people feel connected—through shared values, experiences, or emotion—they don’t just understand your work. They engage with it. Connection moves communities to act.

Where Your Story Lives

Your story doesn’t belong in just one place. I help shape and adapt it for:

• Websites and landing pages

• Blogs and Substack

• Social media (Facebook, Instagram, LinkedIn, Twitter/X)

• Newsletters and email campaigns

• Presentations and conferences

• Fundraising campaigns, major donors, and cause contributors

• Events and community programming

• YouTube and multimedia storytelling

• Local and national media publications

What I Do

I focus on connection over noise—making sure your mission is recognized in a human, forward-facing, and compelling way. I bring your work to life through clear, story-driven messaging that reaches the right people, at the right time, on the right platforms. The goal isn’t clicks or traffic—it’s engagement, trust, support, and meaningful impact.

Here’s how we work together:

Strategic Storytelling Across Platforms

Collaborate on story-driven social media campaigns that highlight real people, real outcomes, and real impact—designed to engage, not just post.

Content Creation and Amplification

From blogs, interviews, newsletters, web pages, donor outreach, and profiles to multimedia storytelling, I create forward-facing content that centers humanity and makes your work feel personal, accessible, and meaningful.

Guidance on What, Where, and How to Share

I provide strategic guidance and idea generation so your messaging lands with clarity and heart. Together, we identify what stories to tell, how to tell them, and where to share them to maximize impact.

Media and PR Strategy

Craft story-anchored ideas and pitches, and connect you with targeted media contacts—local to national—to extend your reach without losing the human element.

Core Services

I specialize in story-driven content creation and audience engagement for social media and digital platforms. My focus is on:

• Creating compelling content that builds emotional resonance

• Driving authentic engagement and community building

• Translating mission, impact, and human stories into shareable narratives

• Supporting your communication strategy with content and engagement recommendations

Emotional resonance

• Increased trust and loyalty

• Higher organic, emotionally resonant engagement

• More shares and word-of-mouth visibility through personal resonance and connection

• More interest from volunteers, donors, journalists, and investors

• Better long-term positioning for earned media opportunities

  
  

Why This Works

People don’t respond to organizations — they respond to people and human stories. The goal is not to promote, but to attract.

Attraction over promotion means:

• People want to follow you

• People want to donate

• People want to volunteer

• People want to share your content

• People want to invest or partner with you

Community-Centered Approach

The stories that resonate most are the ones that reflect your community. I help honor voices, highlight impact, and celebrate change, ensuring every story reflects the real people and communities your work serves.

At The Impact Edit, storytelling isn’t just content—it’s a way to translate mission into connection, so people don’t just understand your work—they feel it, engage with it, and take action.

Ready to get the conversation going? Please fill out this Google Form: https://forms.gle/vGEmn27o9xvuucA69

Have questions first? Contact me: Info@HelainaHovitz.com

Editorial precision. Creative vision. Purpose-driven storytelling.