YOUR IMPACT MATTERS HERE
As a seasoned journalist and author, Helaina specializes in storytelling for social good. Her mission is to empower businesses and nonprofits to share impactful narratives that resonate with their audience and promote positive change.
How do you get people to care as much about your impact as you do? It comes down to what you share—and how you share it.​ Helaina translates your mission into stories of connection, so that people don’t just understand what you do, they feel it. She brings your work to life through clear, story-driven messaging that reaches the right people at the right time, making sure your mission is recognized in a human, forward-facing, and compelling way so that people see, feel, and engage with the good you’re doing. Because when people see the helpers, they connect. And when they connect, they act.
CONTENT STRATEGY
Develop comprehensive strategies that align messaging with your desired goals.
STORYTELLING
Create compelling narratives that connect emotionally with audiences.
CONSULTING
Provide strategic guidance on social media and traditional media outreach that will resonate with your audience.
Bold & Forward-Facing
In addition to her editorial leadership, Helaina has published hundreds of bylines across major national and digital outlets, covering culture, social impact, and the human stories behind the headlines. Her work and insights have also reached audiences beyond the page through thoughtful, engaging appearances on television and radio, where she brings clarity, empathy, and depth to complex conversations. Across platforms, her voice is trusted for making ideas accessible, meaningful, and deeply human.
Stories of Social Good
Helaina has dedicated her life to telling stories that shine a light on people and projects making the world a better place.
From grassroots nonprofits to inspiring individuals and to bold social change initiatives, she's captured the moments that show hope, creativity, and impact in action.
Explore her work in Forbes, Huffington Post, Vice, Newsweek, Teen Vogue, Fortune, Reader's Digest, Glamour and many more.
Hope & Healing: Matters of Mental Health
Through her writing and public speaking, Helaina connects with audiences of all ages using humor, vulnerability, and candid storytelling to bring hope and solutions to complex challenges, with a special understanding of CPTSD, PTSD, Anxiety and Addiction. Helaina offers insights that support both personal growth and clinical understanding. Her mission is to normalize mental health conversations, provide resources for those navigating the landscape, and inspire resilience, empathy, and healing.
Helaina was just 12 years old and in school three blocks from the World Trade Center on September 11, 2001 when she witnessed the towers collapse, ran through clouds of debris, and spent months surviving in a neighborhood turned war zone. Her memoir explores the lasting, undiagnosed impact of PTSD—not only as a personal reckoning, but as a reflection of the invisible scars carried by a generation. At its core, After 9/11 is a story of resilience, recovery, and hope, tracing a child’s navigation of trauma and a young woman’s gradual movement toward healing.
Meet Helaina:
Helaina is a Native New Yorker and proud rescue dog mom who brings heart, humor, and curiosity to everything she does. Her love of spotlighting the good has always guided her work, and she believes wholeheartedly in the transformative power of kindness. Helaina is committed to looking for the helpers, especially in the darkest of times.​
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Her bylines can be found in Forbes, Huffington Post, The New York Times, Salon, Newsday, Teen Vogue, Glamour, Chicago Tribune, VICE, Thrillist, Newsweek, Prevention, Reader's Digest, New York Observer, BuzzFeed, Greatist, Gothamist, The LA Times, SCENE Magazine, Narratively, PBS's Next Avenue, Business Insider, Fortune, HEALTH, Upworthy, Stamford Courant, The Advocate, Psych Central, Fast Company, Women's Health, Tasting Table, The Daily Meal and more. She previously served as Editor of Branded Content at Upworthy/GOOD and Managing Editor of The Good News Network.
Helaina's story—and her book, After 9/11—has been featured by CBS, PBS Newshour, The TODAY Show, 1010Wins, PEOPLE, New York 1, WPIX11, The Atlantic, Psych Central, SHAPE, NBC, Epoch Times, CTV (Canada) Wall Street Journal, The Australian TODAY Show, VOX News, Scholastic Magazine, Chicago Tribune, and the Toronto Star.​​
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Outside of writing and strategy, she runs a small knit design business that raises funds for animal rescue and serves as a mental health advocate and speaker.
In her free time, she volunteers with causes close to her heart: seniors in memory care facilities, rescue dogs, children with special needs, and more. She enjoys painting in bold colors with reckless abandon, reliving her days as a restaurant reviewer, manages her chronic migraines, reads too many books at once, binges horror movies, and makes her friends and husband laugh until they cry.
